How can an identity be cohesive and identifiable despite the intent to have no foundational visual identity system? The Yield Strength identity led by Melbourne’s Base Design team and informed by Ellie Buttrose (AGSA curator) sought to create an identity that was ever-changing and would never return to its original state.
A second capsule launch, a new location and a refreshed e-commerce site. Rest Days’ latest collection takes place in Sherbrooke Forest in the Dandenong Ranges, surrounding Mount Corhanwarrabul. This drop embraces hand-dipped and plant-dyed garments that patina over time, alongside signature small-batch pieces that are never restocked.
(c)locked-off was a thirteen hour event at La Roca that ran from midday until one in the morning. It pulled in new climbers and visitors from across Melbourne and turned the gym into an after-hours space shaped by eight DJs playing electronic, psychedelic, ambient, minimal techno, and RnB on a full Funktion One system.
Sunday Sessions is part of La Roca’s broader push to become more inclusive and welcoming to climbers who identify as women, non-binary and gender fluid. While bouldering is growing across different communities, the culture can still read as macho and intimidating to people who are new to the space.
A custom tee graphic in 7 colour ways for regular members of the Sundays Sessions at La Roca Boulders. Variations of the graphics were printed on a Risograph printer and then scanned.
Rest Days is giving yourself permission to rest and rejuvenate away from a digital presence and focus on enjoying the outdoors. Part of Rest Days is allowing people to find what they find as truly restful whether that is an active rest day, being social, solo or more sedentary, the goal is to create clothing that resonates with all trying to find that balance.
La Roca is an established bouldering gym in the south-east of Melbourne, reaching its 5th anniversary in July 2023.
Recently they have expanded into a neighbouring warehouse "The Annex". Which makes them the one of two climbing gyms in Australia with 24-hour access to their members (Annex only).
Kinetic Gen Type was the second artefact from my masters thesis, which asked, “How can generative design influence typography and transcend a digital format into a tangible setting?” While the first artefact focused on a large-scale publication, this project explored how kinetic and motion-based typography could be experienced without a screen. I wanted to test whether movement could be translated into something tactile, playful and easy to share.
Work in Progress
More coming soon