Rest Days - Sherbrooke Collection

Context
Rest Days is an independent clothing brand built around small, place-led drops and low-impact production. The ethos is about giving yourself time and permission to rest and reset away from constant digital noise, with a focus on time outdoors. Rest is framed as flexible and personal: active, social, solo or slow. The brand system extends across garments, packaging, e-commerce and content.

Challenge
The challenge was to create a brand that felt calm and grounded without leaning on generic wellness language. The idea needed to be carried by clear product decisions, good materials and a consistent visual system. I also wanted the small-batch model to feel purposeful rather than performative, with details that added meaning and cohesion across every touchpoint.

Solution
Rest Days follows a drop-based model inspired by Victorian landscapes. Each release is small, limited and never restocked, supporting thoughtful production and giving each design a clear story based in locations around Victoria.

The first drop, The Peninsula Tee, used a three-colour water-based screen print combining my landscape sketch with textures from the Blairgowrie back beaches for a lightweight, breathable finish. In November 2025, the second drop launched based on Sherbrooke Forest in the Dandenong Ranges. This release used 100% organic cotton and plant-based dyes, expanding the brand’s material palette while keeping the same slow, place-led approach to colour and making.
‍
Each garment is hand-stamped with a drop code and edition number and paired with blind-debossed swing tags that carry a segment of the drop graphic. The visual system stays understated and outdoors-led, with warm tonal cues, film photography and type that supports the small-batch feel.

‍